The island of Lanzarote was recently promoted at the Gay Pride in Madrid. A float from Lanzarote took part in the parade which distributed thousands of leaflets, posters, t-shirts amongst other promotional items throughout the 5 day event.

The slogan for Lanzarote was "Sol, Playas... y Libertad" which translates to Sun, Beaches and Liberty.

The Patronato de Turismo and Sociedad de Promoción Exterior de Lanzarote collaborated with Viajes La Lupe an LGBT friendly travel agency based in Madrid to promote the destination of Lanzarote around the gay district of Chueca.